About
When I first started selling big enterprise deals, the stress nearly broke me. I had panic attacks because there were so many moving parts and so much pressure that I felt like I was trying to see “The Matrix”. Everything was chaotic. Every stakeholder wanted something different. Priorities changed without warning. Procurement slowed everything down. I kept thinking, “What am I missing that could kill this deal?” Then I started to see patterns. What used to feel like chaos suddenly made sense. I could anticipate stakeholder behaviour. I could predict internal politics. I finally understood how businesses really make large purchase decisions — not the version in sales books, but the messy, human, political reality. Once I could read the terrain, everything changed. Deals that once felt impossible became predictable. My win rates grew. The stress became manageable (it's never going to be easy) I’m going share the secrets I decoded so you can win big deals without the anxiety that nearly broke me as I joined the big league. Here’s what you’ll be able to do: • Decode how enterprise organisations actually make buying decisions, so you’re no longer guessing. • Understand every stakeholder you need to influence and the psychology that drives their behaviour. • Gather insight competitors will never access, giving you a decisive edge. • Follow the money and unlock funding paths, even when prospects say budget is tight. • Spot the invisible deadlines and political hazards that can derail a deal long before they surface. • Build a business case executives cannot ignore, because it aligns with their internal governance and priorities. If you want to sell big-ticket enterprise deals with clarity and confidence, this course is for you.