TRUSTED BY LEADING FINTECH SELLERS AT
WHAT YOU WILL LEARN
1 Day. 3 Sessions. Smash your number!
All the skills you need to take your selling to another level.
Architect the Win
You’ll see your opportunities in a new light after this! I’ll lift the curtain and show you how banks and FS make their most important technology purchases, and the strategies for you to stay in control.
The Perfect First Pitch
The first meeting decides if there will be a second. You’ll learn the secrets to grabbing your buyers attention, selling your perspective using stories, and how understanding human attention can give you the edge
The RFP Advantage
Most salespeople treat RFP’s like an admin burden, and miss out. Turn them into your secret weapon! Cut through the noise of the normal RFP response to give buyers the confidence that you are the partner they need.
ABOUT THE TRAINER
• Closed more than $20m in enterprise software deals
• Built and led top performing sales teams at two tech unicorns, Backbase and Mambu
• Grew Mambu’s Europe revenue from £4m to £45m
At the beginning of 2025 I reviewed all the sales training I had taken throughout my career and one thing stood out. Most of what I relied on to close $20m deals and build high performing sales teams was never taught by other trainers.
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The courses were fine, but they rarely covered the realities of selling complex high-value solutions into regulated financial services. They did not cover how to navigate buyers, how to influence a room full of stakeholders or how to position value when the politics inside the deal are messy.
So I condensed everything I have learned about winning large enterprise deals into a one day workshop. It is designed to give you the tools, tactics and confidence to sell into serious buyers and consistently smash your number.
🔥 EVERYTHING YOU GET
YOUR MASTERCLASS INVESTMENT
Get unmatched value, expert coaching, and lifetime-ready tools — all designed to help you close bigger, faster, smarter.
Who is this for?
This sales training is designed for salespeople that..
Big ticket values
6, 7 and 8-figure ARR sellers will learn the advanced skills
Financial Services
Selling into regulated businesses is different - we'll show you how.
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Complex Sales
Multi stakeholders and complex implementations? We got you!
If You are one of them
TESTIMONIALS
What attendees are saying..
Real reviews from other Sellers
"Fantastic. What a great event. James is so experienced and so knowledgeable in our specific industry. It’s specific to selling in financial services learning specific skills, and how to do it in a specific context, really useful, very, very intuitive and a great use of my time."
Jonathan Somers
Sales Director, Vyntra
"The course has been invaluable in terms of what I'll be able to hopefully deliver at work. There’s been a lot of key takeaways that I'll be able to not just take for myself but also transpose to the team members that I work with, especially certain aspects around buying power, decision-making processes and how to find budgets."
Patrick Hardy
Account Executive, Upvest
"Coming to this course, what I've taken away is different skill sets in the industry that I'm in, the banking industry. James was brilliant with his knowledge and skill set"
Jai Patel
Sales Director, Euronet