Enterprise sales training, coaching, advisory and strategy for FinTechs.

    What we do

    Revenue strategy for the business. Training for the front line.

    For founders and revenue leaders

    Advisory

    We find and fix the problems in your revenue engine.

    Where you win, how pipeline gets built, how deals get worked, the team you hire and the forecast you report: the strategy underneath the growth.

    See how Advisory works

    For sales leaders and their teams

    Training

    We skill up the people responsible for bringing in the deals.

    Training, coaching and enablement built around how regulated buyers actually buy, in person or remote.

    See the training

    Trusted by revenue teams at

    Why it's different

    Regulated businesses buy differently. Your strategy and your sales team have to reflect it.

    Different stakeholders, different processes, different pain. A strategy or a sales playbook built for any other market misses all three.

    You can't influence what you don't understand. Here's where the difference sits.

    What's different · 1 of 3

    People.

    You think you're looking for a single decision maker? Wrong!

    You're mapping technical evaluators, steering committees, risk and compliance, delivery and architecture — and that's all before you break for lunch.

    Time to level up your stakeholder management.

    THE ONE YOU'VE METRISKPROCUREMENTARCHITECTURE
    You've met one chair at this table. Twelve of them get a vote.

    What's different · 2 of 3

    Process.

    In other verticals the RFP is a cosmetic price-driven exercise. Selling to regulated businesses it's a deep governance process to formalise requirements, provide an auditable decision, and a level playing field.

    You need to know how to control it to win it.

    THE WAY IT WAS GOINGTHE WAY YOU NEED IT TO GOWHO SETS THE POINTS
    An RFP runs on rails. It's won by whoever set the points.

    What's different · 3 of 3

    Pain.

    In normal businesses they look at upside. In regulated businesses the pain of standing still has to outweigh the fear of what could go wrong.

    A bad decision means you end up on the front page of a newspaper, have the regulator knocking on your door, and your champion gets fired.

    You need to help your prospect feel secure with the purchase.

    THE WALK YOUR BUYER TAKESWHAT YOU GIVE THEM
    Every buyer in a bank is walking a wire. Sell them the net.

    Proof

    Don't take our word for it.

    “We've worked with James for over 18 months. He's helped us through a huge amount — succession planning, transformation of our sales team. He's a huge ongoing asset to our business.”
    Cian Fernando · CEO, Aqua Global
    “I attended one of James's GTM Hive sales training workshops and found it incredibly valuable for continuing to develop my sales approach, while also gaining increased specific knowledge for Financial Services clients. James' experience in the banking and FS sector really shone through.”
    Lewis Cameron · Digital Banking
    “…What stood out most was the practicality of the content; these weren't just abstract methodologies, but actionable, proven, real-life strategies that will have an immediate impact on my sales performance.”
    Russell West · Head of Commercial, obconnect
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    Where do you want to start?

    Lead the revenue? Start with Advisory. Run the team that carries the number? Start with Training. Not sure? Drop us a note and we'll work out where you fit.

    Advisory Training
    Not sure which fits? Drop us a note