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Knowledge Hub
Thought leadership, how-to guides and best practice for driving revenue.
Over 2 decades of GTM experience delivered in bite-size chunks.
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Alan Mackenzie
Aug 12, 20245 min read
The power of Dark Social. And why you need to know about it
When we hear the phrase Dark Social, it would be natural to draw comparison or association with the Dark Web, but that would be wrong....
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Alan Mackenzie
Jul 22, 20244 min read
Lead Gen v Demand Gen - What's the difference, and what works best for you
How does marketing help to fill your sales pipeline? Depending on your operating model, lead generation and demand generation will play a...
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Alan Mackenzie
Jul 3, 20244 min read
Where is AI being deployed in Marketing ?
It might surprise you to learn this! There are lots of curious AI “early adopters” in marketing, embracing with great gusto the...
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Alan Mackenzie
Jun 24, 20244 min read
Segmenting your B2B marketing database - the why and how
In the world of consumer marketing, segmentation is complex. There’s loads of resource deployed to understanding consumer types and...
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Alan Mackenzie
Jun 13, 20244 min read
Make your Email marketing more effective
Best uses and best practice for email marketing With so many different and innovative ways of getting in front of prospects, there’s...
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Alan Mackenzie
May 22, 20246 min read
How to build your Marketing Technology Stack
Core Foundations and Integrations How do you choose the right tech solutions for Marketing? Your mailbox and LinkedIn messages are likely...
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Alan Mackenzie
May 13, 20246 min read
How to structure a modern Marketing team
Is your marketing team structured for success? Is it effective? Are there gaps? Have you got the size, shape, approach and process right?...
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Alan Mackenzie
May 3, 20246 min read
Selecting a Marketing Agency: 8 step guide and checklist
Eight simple steps to help you select the right Agency partners Your Marketing agencies are partners. An extension to your team. Experts....
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Alan Mackenzie
Apr 25, 20244 min read
The 5 steps for FinTech Go To Market Launch Success
Our simple 5 step 'MAPAP' GTM strategy guide, plus a one page template to ensure launch success The countdown Taking a new or revised...
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Alan Mackenzie
Apr 25, 20245 min read
Marketing: How to Brief an Agency for success
The commercial benefits of getting the brief right - plus a template you can download. Brief for Success Companies outsource. We can all...
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Alan Mackenzie
Apr 8, 20244 min read
Is your Marketing aligned to the Business Strategy?
A three point approach plan to help you For a business to thrive, Marketing needs to be in lockstep with business goals. Problem is,...
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olivierrijbroek
Apr 5, 20243 min read
Culture: Are your company values 'lived'?
Corporate culture values serve as guiding principles that shape an organization's identity and behavior. They represent the ideals and...
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Alan Mackenzie
Mar 28, 20243 min read
Marketing Strategy: Value proposition 1-page template
The value proposition is arguably the most important element of any FinTech’s marketing messaging. It tells your prospects why they...
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olivierrijbroek
Mar 28, 20243 min read
Partner Strategy: The benefits of creating a partner portal
Linking to the blog I wrote about the 7 steps to align internal stakeholders I would like to point out the importance of investing in a...
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Alan Mackenzie
Mar 26, 20244 min read
Marketing: Using storytelling in your campaigns and content
Does your marketing team talk at your audience or enter into a discussion with them? Here at GTM Hive, we often observe a marketing...
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olivierrijbroek
Mar 23, 20243 min read
Culture: Effective Interpersonal Communication in SaaS Companies
Curious to understand more on how to improve internal communication, I have been investing time and money attending several masterclasses...
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Jacob Story
Mar 21, 20245 min read
Fintech Content: A 5-Step Guide to Harnessing Freelance Writers
Quality messaging and content are essential for positioning your fintech business in a compelling, differentiated and refreshingly simple...
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Alan Mackenzie
Mar 19, 20243 min read
Marketing Strategy: framing and re-framing how you measure success
Marketing is a cost, right? A budget you allocate against an activity plan? Sounds very typical, but it's the wrong mindset. For two...
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olivierrijbroek
Mar 17, 20244 min read
Partnership Strategy: 7 steps to align internal stakeholders
In today's business landscape, companies look for sustainable and scalable growth. The most successful among them recognise that...
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Alan Mackenzie
Mar 16, 20243 min read
Culture: The 7 keys for high performing Fintech teams
FinTechs are full of smart people - driven and busy. So making sure your teams are able to gel and perform is crucial. A team without...
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