Project: Automation

We've all received those terrible automated outreach from sales. but is it the tools that are wrong, or more how they are being used?

That's what I want to find out.

I'll be honest, I've been in enterprise sales and leadership for a while, so Cold Outbound in the traditional sense isn't something that's my most current skill. But I get outreach all the time and it's, frankly, a bit cringe.

Introducing the Experiment

Disclosure 18/3/25: I'm using a tool called Amplemarket for this experiment because it has some features which I believe are unique. I have no direct remuneration from Amplemarket but they have provided me access to the tool FoC for the purpose of this experiment. If I consider the experiment a success I might in future partner with them (inc referral fees), but at the time of writing I have no commercial incentive for this experiment.

I will add additional Loom videos here of my experiment.

Introducing the tool: AmpleMarket

Quick overview of the tool to frame the category

CoPilot Duo: Intent based signals as the basis of starting automation

Starting a sequence based on engagement that I have received seems more logical to me personally. This is probably because I'm already quite heavily invested in organic content creation on LinkedIn, but also because they are making the first move in engaging. i.e I'm not creating the relationship from nothing.

Designing a 'recipe' using a natural language prompt

The intention is for me to 'lead' with value by engaging people that have already shown interest in me / my content, so the triggers for automation are:

• Looking at my profile

• Commenting on my post

• Following my company

Once I have received one of those signals, I'm adding everyone that does one of these things into a sequence, but only those that are in my personal ICP

• Senior leaders and execs responsible for revenue

• In software companies that sell to banks (Fintech).

After that it's a case of designing a sequence in a text prompt format.